Sage ACCPAC

Marketing Evaluation Tools

With Sage CRM Management can report on campaign status and evaluate return on investment (ROI). Analyse marketing campaigns by lead source or evaluate other important campaign details by using sophisticated tools and reports. Sage CRM not only tracks response rates, but also let’s you match sales revenues to specific campaigns providing immediate evaluation of ROI. Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and the target prospects.

Determine what your customers and prospects want and retain that information to assure future marketing campaigns are more effective. Sage CRM allows you to analyse and modify campaigns, ensuring improved return results, quality of the responses and creating more sales opportunities. Eliminate the guesswork in your marketing and put your company’s marketing resources to their best use.